Let’s create a world of fun and fair games together. Leave the manipulative marketing behind and support honest play.
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Take Action
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Get Informed
From mobile games to AAA titles, video games are using shady sales tactics to separate people from their hard-earned money.
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Test your Game
Use the deceptive patterns calculator tool to discover if the games you love are subtly pushing you to spend more money.
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Spread the Word
Don’t let your friends and family fall for the same traps. Learn the signs and start the conversation. Share these resources with friends.
Deceptive Patterns Defined
Deceptive patterns are design choices in websites, apps, and video games used to intentionally manipulate users into taking actions they otherwise would not. Fromloot boxes to time-limited sales, deceptive patterns in video games actively push users to spend more time and money in the game.
30+ documented deceptive patterns in video games
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Loot Boxes
Virtual boxes that can be bought with real money or earned through gameplay, containing random in-game items. They are designed to encourage repeated purchases and can lead to gambling-like behavior.
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Time-Limited Sales
Offers that are only available for a short period, creating a sense of urgency. This tactic pressures players into making impulsive purchases to avoid missing out on discounts or exclusive items.
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Pay-to-Win Mechanics
Game features that allow players to purchase advantages or powerful items with real money. This creates an uneven playing field and can diminish the enjoyment of the game for those who choose not to spend extra money.
Tools for Parents & Educators
Not sure how to start the conversation?
Use our free resource guides to learn how to start the conversation about deceptive patterns with the people you care about.
